The Beachhouse Rosé

The objective of this project is to design an effective drink label revitalizing a retail beverage brand.
The Beachhouse Rosé is a pleasant summery drink from South Africa. This drink is primarly enjoyed by a younger target audience who generally identify as female. The design is an abstraction of a coastal setting in South Africa where the younger crowd would enjoy this product. The pastel colours chosen represent a sunset on a summers’ day all while the feminine typestyle all help relate to the target market.