Bag it Forward

Bag it Forward offers all Winnipeggers a way to do something good for the environment by recycling and reusing their plastic bags. The objective of this project to have a better visual identity that encourages the large target audience to recycle their single-use plastic bags.
The logo is a fun and friendly rounded typeface that contrasts with the sharp edges on the bag pattern. The primary colours are green and blue to represent the environment with some pops of colour to add some interest.